2010 Medalists

GENERAL BUSINESS / ECONOMICS 

• Gold: What Would Google Do? by Jeff Jarvis (Collins Business)
• Silver (tie): Seizing the White Space: Business Model Innovation for Growth and Renewal, by Mark W. Johnson (Harvard Business Press)
• The Sellout: How Three Decades of Wall Street Greed and Government Mismanagement Destroyed the Global Financial System, by Charles Gasparino (Harper Business)
• Bronze (tie): Customer Driven Change: What Your Customers KNOW, Your Employees THINK, and Your Managers OVERLOOK, by Bud Taylor (Brown Books Publishing Group)
• Small Business Ru!es: The 52 Essential Rules to Be Successful in Small Business, by Mathew Dickerson (BookSurge)

CAREER

• Gold: Womenomics, by Claire Shipman and Katty Kay (Harper Business)
• Silver: Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, by Alan M. Webber (Harper Business)
• Bronze: The First 60 Seconds: Win the Job Interview Before it Begins, by Dan Burns (Sourcebooks)

SALES

• Gold: Sales Encyclopedia, by Robert J. Chapin, John J. Chapin, Kyle Andrews, Bill Hall, Keith Mooradian, and Jean Marie Reheuser (Eagle View Publishing)
• Silver: Take the Cold out of Cold Calling, by Sam Richter (Adams Business & Professional)
• Bronze: Cross-Cultural Selling for Dummies, by Michael Soon Lee, MBA and Ralph R. Roberts (Wiley Publishing)

LEADERSHIP

• Gold: Managing, by Henry Mintzberg (Berrett Koehler Publishers)
• Silver (tie): The Leadership Code: Five Rules to Lead By, by Dave Ulrich, Norm Smallwood, and Kate Sweetman (Harvard Business Press)
• Without Warning: Breakthrough Strategies for Solving the Silent Problems Taking Aim at Your Organization, by Rodney N. Johnson (Adams Business & Professional)
• Bronze: Monday Morning Motivation: Five Steps to Engergize Your Team, Customers, and Profits, by David Cottrell (Harper Business)

COMMUNICATION SKILLS

• Gold: Talk Less, Say More: 3 Habits to Influence Others and Make Things Happen, by Connie Dieken (John Wiley & Sons)
• Silver: Tangling with Tyrants: Managing the Balance of Power at Work, by Tony Deblauwe (PageFree Publishing)
• Bronze: Speak Easy: The Communication Guide for Career and Life Success, by Cynthia Leeds Friedlander (Word Craft Press)

BUSINESS ETHICS

• Gold: Wired to Care: How Companies Prosper When They Create Widespread Empathy, by Dev Patnaik with Peter Mortensen (Jump Associates/FT Press)
• Silver: Business Mensch: Timeless Wisdom for Today’s Entrepreneur, by Noah Alper with Thomas Fields-Meyer (Wolfeboro Press)
• Bronze: In Search of Ethics: Conversations with Men and Women of Character, by Len Marrella (DC Press)

OPERATIONS MANAGEMENT

• Gold: The Principles of Product Development Flow: Second Generation Lean Product Development, by Donald G. Reinertsen (Celeritas Publishing)
• Silver: On Top of Everything: Manage Your Projects & Life With Ease, by Laurence H. Seton (Projecteze)
• Bronze: Our Journey to Performance Excellence: The History of Quality at St. Luke’s Health System, by G. Richard Hastings (St. Luke’s Health System)

HUMAN RESOURCES / EMPLOYEE TRAINING

• Gold: Training Workshop Essentials: Designing, Developing, and Delivering Learning Events that Get Results, by Robert W. Lucas (Pfeiffer/Wiley)
• Silver: HR Transformation: Building Human Resources from the Outside In, by David Ulrich, Justin Allen, Wayne Brockbank, Jon Younger and Mark Nyman (The McGraw-Hill Companies)
• Bronze (tie): Putting Our Differences to Work: The Fastest Way to Innovation, Leadership, and High Performance, by Debbe Kennedy (Berrett-Koehler Publishers)
• Dear Office-Politics: The Game Everyone Plays, by Franke James (Nerdheaven Ltd.)

ENTREPRENEURSHIP

• Gold (tie): Profits Aren’t Everything, They’re the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru, by George Cloutier (Harper Business)
• Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed—and What to Do about It, by Josh Lerner (Princeton University Press)
• Silver (tie): Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism, by George A. Akerlof and Robert J. Shiller (Princeton University Press)
• When Growth Stalls: How it Happens, Why You’re Stuck & What to Do about It, by Steve McKee (Jossey-Bass/Wiley)
• Bronze: Working for Good: Making a Difference While Making a Living, by Jeff Klein (Sounds True)

PHILANTHROPY / CHARITY / NONPROFIT

• Gold: The Art of Giving: Where the Soul Meets a Business Plan, by Charles Bronfman & Jeffrey Solomon (Jossey-Bass/Wiley)
• Silver (tie): The Charismatic Organization: 8 Ways to Grow a Nonprofit, by Shirley Sagawa and Deborah Jospin (Jossey-Bass/Wiley)
• Be the Change, by Lisa Endlich (Collins Business)
• Bronze: Social Change 2.0: A Blueprint for Reinventing Our World, by David Gershon (High Point/Chelsea Green)

INTERNATIONAL BUSINESS / GLOBALIZATION

• Gold: The Upside of Turbulence: Seizing Opportunity in an Uncertain World, by Donald Sull (Harper Business)
• Silver: Getting China and India Right: Strategies for Leveraging the World’s Fastest-Growing Economies for Global Advantage, by Anil K. Gupta and Haiyan Wang (Jossey-Bass/Wiley)
• Bronze (tie): Sell in the U.S.A., by Mark Kuta Jr. (Flow Publishing)
• Ideas + Buildings Vol. 02: Perspective/Global Context (Perkins + Will)

PERSONAL FINANCE

• Gold: The Mindful Investor: How a Calm Mind Can Bring You Inner Peace and Financial Security, by Maria Gonzalez, MBA & Graham Byron, CFP (John Wiley & Sons Canada)
• Silver: Put Your Money Where Your Heart Is: Finding Financial Happiness, by Sue Stevens (BookSurge)
• Bronze (tie): Your Money Ratio$: 8 Simple Tools for Financial Security, by Charles Farrell, J.D., LL.M. (Avery Books)
• The Wall Street Journal Guide to the End of Wall Street as We Know It, by Dave Kansas (Collins Business)

INVESTING 

• Gold: The Motley Fool Million Dollar Portfolio, by David and Tom Gardner (Collins Business)
• Silver: Simple Steps to Trading Discipline: Increasing Profits with Habits You Already Have, by Toni Hanson (Marketplace Books)
• Bronze: Capturing Profit with Technical Analysis: Hands-on Rules for Exploiting Candlestick, Indicator, and Money Management Techniques, by Sylvain Vervoort (Marketplace Books)

RETIREMENT PLANNING

• Gold: The Smartest Retirement Book You’ll Ever Read, by Daniel R. Solin (Perigee/Penguin)
• Silver: Retirement Rocks! Canadian Boomers Invest in Life, by Heather Compton and Dennis Blas (Retirement Rocks!)
• Bronze: The Second Chance Revolution: Becoming Your Own Boss After 50, by Edward G. Rogoff, PhD & David L. Carroll (Rowhouse Publishing)

COACHING / MENTORING

• Gold: Coaching Skills for Nonprofit Managers and Leaders: Developing People to Achieve Your Mission, by Judith Wilson & Michelle Gislason (Jossey Bass/Wiley)
• Silver: Activating Your Ambition: A Guide to Coaching the Best Out of Yourself and Others, by Mike Hawkins (Brown Books Publishing Group)
• Bronze: Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long, by David Rock (Harper Business)

SUCCESS / MOTIVATION

• Gold: Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, by Jeremy Gutsche (Gotham Books)
• Silver: The One-Life Solution: Reclaim Your Personal Life While Achieving Greater Personal Success, by Dr. Henry Cloud (Collins Business)
• Bronze (tie): Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others, by David Kord Murray (Gotham Books)
• Once Upon a Cow: Eliminating Excuses and Settling for Nothing but Success, by Camilo Cruz, Phd (Perigee/Penguin)

ADVERTISING / MARKETING / PR 

• Gold (tie): Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset, by Casey Hibbard (AIM Publishers)
• What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, by Mary Lou Quinlan with Jen Drexler and Tracy Chapman (Just Ask a Woman)
• Silver: War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don’t See Eye-to-Eye—and What to Do About It, by Al and Laura Ries (Collins Business)
• Bronze: Chasing the Rabbit: How Market Leaders Outdistance the Competition and How Great Companies Can Catch Up and Win, by Steven J. Spear (The McGraw-Hill Companies)

CORPORATE HISTORY / MILESTONE

• Gold: Purpose, Place and Identity: 100 Years of Ellerbe Becket (Ellerbe Becket/Tilka Design)
• Silver: In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules, by Stacy Perman (Collins Business)
• Bronze: A Dream, A Journey, A Community: A Nostalgic Look at Jewish Businesses in and Around Atlantic City, Edited by Leo B. Schoffer (ComteQ Publishing)

BUSINESS REFERENCE 

• Gold: slide:ology: The Art and Science of Creating Great Presentations, by Nancy Duarte (O’Reilly Media)
• Silver (tie): The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, by Peter Bowerman (Fanove Publishing)
• Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn, by Neal Schaffer (BookSurge)
• Bronze (tie): The Handbook of Financing Growth: Strategies, Capital Structure, and M& A Transactions (Second Edition), by Kenneth H. Marks, Larry F. Robbins, Gonzalo Fernandez, John P. Funkhouser, and D.L. Williams (John Wiley & Sons)
• The Ernst & Young Tax Guide 2010, by the Tax Partners of Ernst & Young LLP (Publishnow.net)

MEMOIR / BIOGRAPHY

• Gold (tie): Vetting: The Making of a Veterinarian, by Dr. Pete Freyburger (PJF Publishing)
• The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World, by Jacqueline Novogratz (Rodale)
• Silver: The King of Vodka: The Story of Pyotr Smirnov and the Upheaval of an Empire, by Linda Hamelstein (Harper)
• Bronze (tie): Bright Triumph for Dark Hours: Turning Adversity into Success, by David Heenan (University of Hawai’i Press)
• A Slap on the Back of the Head: Acts of Love, Life Lessons, and a Journey to Success, by Giulio Veglio

BUSINESS FABLE

• Gold: Who Killed Change: Solving the Mystery of Leading People Through Change, by Ken Blanchard, John Britt, Judd Hoekstra and Pat Zigarmi (William Morrow)
• Silver: Be the Hero: Three Powerful Ways to Overcome Challenges in Work and Life, by Noah Blumenthal (Berrett-Koehler Publishers)
• Bronze (tie): Rescuing the American Dream, by G. Web Ross and Howard A. Klausner (Ross and Klausner)
• Lateral Approach to Managing Projects, by Ho Wing Sit and Ling Bundgaard (Lateral Approach Publishing)