Recognizing and Promoting the World's Best Business Titles


In August of 2007, Jenkins Group launched the Axiom Awards, “recognizing and promoting the year's best business books.” Now, 12 years later, we are proud to announce the winners of the 2019 Axiom Business Book Awards, honoring this year's best business books, their authors, and publishers.

The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.

Congratulations to the medalists in the 2019 Axiom Business Book Awards!


1. Business Theory

GOLD (tie): Kill Bad Meetings, by Kevan Hall and Alan Hall (Nicholas Brealey Publishing)

The Corporate Start-Up, by Tendayi Viki, Dan Toma and Esther Gones (Management Impact)

SILVER: Political Risk, by Condoleezza Rice and Amy Zegart (Hachette)

BRONZE: Reinvent Your Business Model: How to Seize the White Space for Transformative  Growth , by Mark Johnson (Innosight)

2. Business Commentary

GOLD: AI Superpowers: China, Silicon Valley, and the New World Order, by Kai-Fu Lee (Houghton Mifflin Harcourt)

SILVER: Meltdown, by Chris Clearfield and Andras Tilcsik (Allen Lane)

BRONZE: Rocket Billionaires, by Tim Ferholz (Houghton Mifflin Harcourt)

3. Economics

GOLD: The Global Economy As You’ve Never Seen It, by Thomas Ramge and Jan Schwochow  (The Experiment)

SILVER: Forgotten Americans: An Economic Agenda for a Divided Nation, by Isabel Sawhill (Yale University Press)

BRONZE: Money and Government: The Past and Future of Economics, by Robert Skidelsky (Yale University Press)

4. Career (job search, career advancement)

GOLD: The Compass and the Radar: The Art of Building a Rewarding Career While Remaining True to Yourself, by Paolo Gallo (Bloomsbury Business)

SILVER: Defining You: How to Profile Yourself and Unlock Your Full Potential, by Fiona Murden (Nicholas Brealey Publishing)

BRONZE: Never Stop Learning: Stay Relevant, Reinvent Yourself, and Thrive, by Bradley R. Staats (Harvard Business Review Press)

5. Sales (sales skills, negotiating, closing)

GOLD: The 60-Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye, by David V. Lorenzo (Wiley)

SILVER: Consistency Selling: Powerful Sales Results. Every Lead. Every Time., by Weldon Long (Greenleaf Book Group)

BRONZE: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, by Peter Fader and Sarah Toms (Wharton Digital Press)

6. Leadership

GOLD (tie): Leadership: In Turbulent Times, by Doris Kearns Goodwin (Simon & Schuster)

Counter Mentor Leadership: How to Unlock the Potential of the 4-Generation Workplace, by Kelly Riggs & Robby Riggs (Nicholas Brealey Publishing)

SILVER (tie): Open to Think: Slow Down, Think Creatively, and Make Better Decisions, by Dan Pontefract (Figure 1)

WorkInspired: How to Build an Organization Where Everyone Loves to Work, by Aron Ain (McGraw Hill Education)

BRONZE: Lead Your Tribe, Love Your Work: An Entrepreneur’s Guide to Creating a Culture that Matters, by Piyush Patel (Dream Big Imprint)

7. Networking (social media, communication skills, etc.)

GOLD: The Snowball System: How to Win More Business and Turn Clients in Raving Fans, by Mo Bunnell (PublicAffairs)

SILVER (tie): Friend of a Friend: Understanding the Hidden Networks that Can Transform Your Life and Your Career, by David Burkus (Houghton Mifflin Harcourt)

You Were Born To Speak: So What’s Holding You Back? by Richard Newman (Long Reach)

BRONZE: The Financial Times Guide to Social Media Strategy: Boost Your Business, Manage Risk, and Develop Your Personal Brand, by Martin Thomas (Pearson)

8. Business Ethics

GOLD: The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty, by Clayton M. Christensen, Efosa Ojomo, and Karen Dillon (Harper Business)

SILVER: The Clean Money Revolution: Reinventing Power, Purpose, and+ Capitalism, by Joel Solomon with Tyee Bridge (New Society Press)

BRONZE: Global Goals Yearbook 2018: Partnerships for the Goals, by Macondo Foundation (Macondo Publishing)

9. Business Intelligence/Innovation

GOLD: Leap: How to Thrive in a World Where Everything Can Be Copied, by Howard Yu (Public Affairs)

SILVER: Prediction Machines: The Simple Economics of Artificial Intelligence, by Ajay Agrawal, Joshua Gans, Avi Goldfarb (Harvard Business Review Press)

BRONZE: Costovation: Innovation That Gives Your Customers Exactly What They Want—and Nothing More, by Stephen Wunker and Jennifer Law (HarperCollins Leadership)

10. Human Resources / Employee Training

GOLD (tie): Build an A Team: Play to Their Strengths and Lead Them Up the Learning Curve, by Whitney Johnson (Harvard Business Review Press)

Reinventing Jobs: A 4-Step Approach for Applying Automation to Work, by Ravin Jesuthasan & John W. Boudreau (Harvard Business Review Press)

SILVER: The Best Team Wins: The New Science of High Performance, by Adrian Gostick & Chester Elton (Simon & Schuster)

BRONZE: The Power of Vulnerability: How to Create a Team of Leaders by Shifting INward, by Barry Kaplan and Jeffrey Manchester (Greenleaf Book Group)

11. Entrepreneurship / Small Business

GOLD (tie): Small Town Big Money: Entrepreneurship and Opportunity in Today’s Small Town, by Colby Williams (Self-Published)

Moonshots: Creating a World of Abundance, by Naveen Jain with John Schroeter (Moonshots Press)

SILVER: A Dozen Lessons for Entrepreneurs, by Tren Griffin (Columbia Business School Publishing)

BRONZE: Entrepreneurial Negotiation: Understanding and Managing the Relationships that Determine Your Entrepreneurial Success, by Samuel Dinnar and Lawrence Susskind (Palgrave Macmillan)

12. Philanthropy / Nonprofit / Sustainability

GOLD: The Trillion Dollar Shift: Achieving the Sustainable Development Goals; Business for Good is Good for Business, by Marga Hoek (Routledge)

SILVER: Social Value Investing: A Management Framework for Effective Partnerships, by Howard W. Buffett and William B. Eimicke (Columbia University Press)

BRONZE: The Green Bundle: Pairing the Market with the Planet, by Magali A. Delmas with David Colgan (Stanford Business Books)

13. International Business / Globalization

GOLD: The New Global Road Map: Enduring Strategies for Turbulent Times, by Pankaj Ghemawat (Harvard Business Review Press)

SILVER: The Gift of Global Talent: How Migration Shapes Business, Economy & Society, by William R. Kerr (Stanford University Press)

BRONZE: When Cultures Collide: Leading Across Cultures – 4th Edition, by Richard D. Lewis (Hachette)

14. Personal Finance / Retirement Planning / Investing

GOLD (tie): The Geometry of Wealth: How to Shape a Life of Money and Meaning, by Brian Portnoy (Harriman House)

The Behavioral Investor, by Daniel Crosby (Harriman House)

SILVER: Broken Pie Chart: 5 Ways to Build Your Investment Portfolio to Withstand and Prosper in Risky Markets, by Derek Moore (Emerald Publishing)

BRONZE: Retire Securely: Insights on Money Management from an Award-Winning Financial Columnist, by Julie Jason (Sterling Publishing)

15. Business Technology

GOLD: Human + Machine: Reimagining Work in the Age of AI, by Paul R. Daugherty and H. James Wilson (Harvard Business Review Press)

SILVER: Data Driven: Harnessing Data and AI to Reinvent Customer Engagement, by Tom Chavez, Chris O'Hara, Vivek Vaidya (McGraw Hill Education)

BRONZE: The Technology Takers: Leading Change in the Digital Era, by Jens P. Flanding, Genevieve M. Grabman, and Sheila Q. Cox (Emerald Group Publishing)

16. Women / Minorities in Business

GOLD: The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You Hate, by Fran Hauser (Houghton Mifflin Harcourt)

SILVER: Permission to Roar: For Female Thought Leaders Ready to Write Their Book, by Marni Freedman, M.S. LMFT (MCM Publishing)

BRONZE: Women, Minorities, and Other Extraordinary People: The New Path for Workforce Diversity, by Barbara B. Adams, PsyD (Greenleaf Book Group)

17. Success / Motivation / Coaching

GOLD (tie): Life is a Startup: What Founders Can Teach Us About Making Choices and Managing Change, by Noam Wasserman (Stanford Business Books)

Type R: Transformative Resilience for Thriving in a Turbulent World, by Ama Marston and Stephanie Marston (Public Affairs)

SILVER: Peer Coaching at Work: Principles and Practices, by Polly Parker, Douglas T. Hall, Kathy E. Kram, Ilene C. Wasserman (Stanford Business Books)

BRONZE: Leadership’s Perfect Storm: What Millennials Are Teaching Us about Possibilities, Passion, and Purpose, by Susan Inouye (Book Publishers Network)

18. Advertising / Marketing / PR / Event Planning

GOLD (tie): Brand Intimacy: A New Paradigm in Marketing, by Mario Natarelli & Rina Plapler (Hatherleigh Press)

Iconic Advantage: Don’t Chase the New, Innovate the Old, by Soon Yu with Dave Birss (Savio Republic)

SILVER: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, by Christophe Morin, Ph.D. (Wiley)

BRONZE: The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today, by Sandra Stahl (LID Publishing)

19. Corporate History / Milestone

GOLD: Valley of Genius: The Uncensored History of Silicon Valley, by Adam Fisher (Twelve)

SILVER: Treated Like Family: How an Entrepreneur and His “Employee Family” Built Sargento, a Billion-Dollar Cheese Company, by Tom Faley (Center Street)

BRONZE: An Unlikely Intervention: A Start-Up Company’s Quest to Conquer the World’s Second Leading Killer of Children, by Thomas Washing (Leather Apron Media)

20. Business Reference (legal, how-to)

GOLD: Data Visualization Made Simple: Insights into Becoming Visual, by Kristen Sosulski (Routledge)

SILVER: Disrupt! 100 Lessons in Business Innovation, by James Bidwell (Nicholas Brealey Publishing)

BRONZE: How to Wrestle an Octopus: An Agency Account Manager’s Guide to Pretty Much Everything, by Sarah Ritchie (AM-Insider)

21. Memoir / Biography

GOLD:  Julius Rosenwald: Repairing the World, by Hasia Diner (Yale University Press)

SILVER: Being Dead is Bad for Business, by Stanley A. Weiss (Disruption Books)

BRONZE: The Unrules: Man, Machines and the Quest to Master Markets, by Igor Tulchinsky (Wiley)

22. Business Fable

GOLD: Growing Influence: A Story of How to Lead with Character, Expertise and Impact, by Ron Price and Stacy Ennis (Greenleaf Book Group)

SILVER: The Thriving Hive: How People-Centric Workplaces Ignite Engagement and Fuel Results, by Mari Ryan (Pequossette Press)

BRONZE: StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan, by Rich Horwath (Greenleaf Book Group)