Recognizing and Promoting the World's Best Business Titles

AXIOM BUSINESS BOOK AWARDS 2011 RESULTS

Listed below are the gold, silver and bronze medal winners in each category, 67 in all. There were a total of 377 books entered.

Congratulations to all the medalists on their great work!


1. GENERAL BUSINESS / ECONOMICS

Gold: The Art of Choosing, by Sheena Iyengar (Twelve)

Silver (tie): The Rational Optimist: How Prosperity Evolves, by Matt Ridley (Harper) 

The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media, by Francois Gossieaux and Ed Moran (McGraw-Hill)

Bronze: The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, by Carmine Gallo (McGraw-Hill)


2. CAREER (job search, career advancement) 

Gold: The Way Up: How to Keep Your Career Moving in the Right Direction, by Donald J. Hurzeler (Greenleaf Book Group Press)

Silver: What Should I Do With the Rest of My Life? by Bruce Frankel (Avery)

Bronze: What’s Next? Follow Your Passion and Find Your Dream Job, by Kerry Hannon (Chronicle Books)


3. SALES (sales skills, negotiating, closing) 

Gold: Selling Change: 101 Secrets for Growing Sales by Leading Change, by Brett Clay (ARIVA Publishing)

Silver: The New Experts: Win Today’s Newly Empowered Customers at their 4 Decisive Moments, by Robert H. Bloom (Greenleaf Book Group Press)

Bronze: Snap Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers, by Jill Konrath (Portfolio)


4. LEADERSHIP 

Gold: The Velocity Manifesto: Harnessing Technology, Vision, and Culture to Future-Proof Your Organization, by Scott Klososky (Greenleaf Book Group Press)

Silver: Liquid Leadership: From Woodstock to Wikipedia, by Brad Szollose (Greenleaf Book Group Press)

Bronze: Being the Boss: The 3 Imperatives for Becoming a Great Leader, by Linda A. Hill & Kent Lineback (Harvard Business Review Press)


5. COMMUNICATION SKILLS / NETWORKING 

Gold: Resonate: Present Visual Stories That Transform Audiences, by Nancy Duarte (John Wiley & Sons) 

Silver (tie): The Power of Framing: Creating the Language of Leadership, by Gail T. Fairhurst (Jossey-Bass)

When the Headline Is You: An Insider’s Guide to Handling the Media, by Jeff Ansell (Jossey-Bass)

Bronze: Buy-In: Saving Your Good Idea from Getting Shot Down, by John P. Kotter and Lorne A. Whitehead (Harvard Business Review Press)


6. BUSINESS ETHICS 

Gold: Giving Voice to Values: How to Speak Your Mind When You Know What’s Right, by Mary C. Gentile (Yale University Press)

Silver: Rebuilding Trust in the Workplace: Seven Steps to Renew Confidence, Commitment, and Energy, by Dennis Reina & Michelle Reina (Berrett-Koehler Publishers)

Bronze: The Refractive Thinker: Ethics, Leadership, and Globalization, Edited by Dr. Cheryl A. Lentz (The Lentz Leadership Institute)


7. OPERATIONS MANAGEMENT / PRODUCTIVITY / TQM 

Gold: Chasing Stars: The Myth of Talent and the Portability of Performance, by Boris Groysberg (Princeton University Press)

Silver: Construction Project Management, by J.F. McCarthy (Pareto Publishing)

Bronze: Agile Productivity Unleashed: Proven Approaches for Achieving Real Productivity Gains in ANY Organization, by Jamie Lynn Cooke (IT Governance Publishing)


8. HUMAN RESOURCES / EMPLOYEE TRAINING 

Gold: The M-Factor: How the Millennial Generation is Rocking the Workplace, by Lynne C. Lancaster and David Stillman (Harper Business)

Silver: Get Rid of the Performance Review! by Samuel A. Culbert (Business Plus)

Bronze: The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today, by Jeanne C. Meister & Karie Willyerd (Harper Business)


9. ENTREPRENEURSHIP 

Gold: The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business, by Carol Roth (BenBella)

Silver: The Invention of Enterprise: Entrepreneurship from Ancient Mesopotamia to Modern Times, Edited by David S. Landes, Joel Mokyr & William J. Baumol (Princeton University Press)

Bronze: Selling Sunshine: 75 Tips, Tools, and Tactics for Becoming a Wildly Successful Entrepreneur, by Tony Hartl (Greenleaf Book Group Press)


10. PHILANTHROPY / CHARITY / NONPROFIT

Gold: Change Philanthropy: Candid Stories of Foundations Maximizing Results through Social Justice, by Alicia Epstein Korten (Jossey-Bass)

Silver: At the Crossroads: Not-for-Profit Leadership Strategies for Executives and Boards, by Philip Coltoff (John Wiley & Sons)

Bronze: Nonprofit Sustainability: Making Strategic Decisions for Financial Viability, by Jeanne Bell, Jan Masaoka, Steve Zimmerman (Jossey-Bass)


11. INTERNATIONAL BUSINESS / GLOBALIZATION

Gold: The Next Boom: What You Absolutely, Positively Have to Know About the World Between Now and 2025, by Jack W. Plunkett (BizExecs Press)

Silver: The Last Economic Superpower: The Return of Globalization, the End of American Dominance, and What We Can Do About It, by Joseph P. Quinlan (McGraw-Hill)

Bronze: Beyond the Beaker: How to Achieve Successful Market Adoption for Emerging Technologies, by Paul Patterson (Kohritsu Press)


12. PERSONAL FINANCE / INVESTING (estate planning, stocks, bonds)

Gold: What Investors Really Want: Discover What Drives Investor Behavior and Make Smarter Financial Decisions, by Meir Statman (McGraw-Hill)

Silver: Smarter than the Street: Invest and Make Money in any Market, by Gary Kaminsky (McGraw-Hill)

Bronze (tie): If I’m So Smart...Where Did All My Money Go? by Doug Warshauer (CFMB Books)

Taming Change with Portfolio Management: Unify Your Organization, Sharpen Your Strategy, and Create Measurable Value, by Pat Durbin and Terry Doerscher (Greenleaf Book Group Press)


13. RETIREMENT PLANNING

Gold: The AARP Retirement Survival Guide: How to Make Smart Financial Decisions in Good Times and Bad, by Julie Jason (Sterling)

Silver: Retirement Breakthrough: The Safe, Secure Way to Guaranteed Income You Can’t Outlive – In Any Economy, by Dick Duff, JD, CLU (Greenleaf Book Group Press)

Bronze: Retirement Readiness: Creating Your Vision, Knowing Your Position, & Preparing for Your Future, by Mike Bonacorsi CFP® (Peter E. Randall Publisher)


14. COACHING / MENTORING

Gold: Nice Bike: Making Meaningful Connections On the Road of Life, by Mark Scharenbroich (Echo Bay Publishing)

Silver: "What Could Happen If You Do Nothing?": A Manager’s Handbook for Coaching Conversations, by Jane Murphy (Giraffe Business Publishing)

Bronze: The Accidental Sales Manager: A Survival Guide for CEOs Who Find Themselves Managing Salespeople, by Suzanne M. Paling (Entrepreneur Press)


15. SUCCESS / MOTIVATION

Gold: Comebacks: Powerful Lessons from Leaders, by Andrea Redmond & Patricia Crisafulli (Jossey-Bass)

Silver: Working Together: Why Great Partnerships Succeed, by Michael Eisner, with Aaron Cohen (Harper Business)

Bronze: Super Rich: A Guide to Having it All, by Russell Simmons (Gotham Books)


16. ADVERTISING / MARKETING / PR / EVENT PLANNING

Gold: Everything I Know about Marketing I Learned from Google, by Aaron Goldman (McGraw-Hill)

Silver: The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience, by Jim Joseph (AMACOM)

Bronze (tie): Marketing: Unmasked, by Erik Wolf & Stephanie Frost (Zero-G Creative)

Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business, by Josh Bernoff & Ted Schadler (Harvard Business Review Press)


17. CORPORATE HISTORY / MILESTONE

Gold: Rockwell Collins: 75 Years of Innovation, by Kennard C. Braband, Bernard J. Smith (WDG Publishing)

Silver: Maps, Mountains & Mosquitoes: The McElhanney Story 1910-2010, by Katherine Gordon (The McElhanney Group)

Bronze: Commodore: A Company of the Edge, by Brian Bagnall (Variant Press)


18. BUSINESS REFERENCE (legal, how-to, technology) 

Gold: Public Safety Architecture, by I.S.K. Reeves V; Ian Reeves, AIA; Kevin Ratigan, AIA, LEED AP; and Stockton Reeves (Architects Design Group)

Silver: Small Business Taxes Made Easy, by Eva Rosenberg (McGraw-Hill)

Bronze: The Employee Rights Handbook, by Steven Mitchell Sack (Legal Strategies Publications)


19. MEMOIR / BIOGRAPHY

Gold: Still Surprised: A Memoir of a Life in Leadership, by Warren Bennis (Jossey-Bass)

Silver: Everything is Possible, by S. Daniel Abraham (Newmarket Press)

Bronze: Miles Away...Worlds Apart: Empowering Lessons Gleaned From Experiences of a Whistleblower, by Alan Sakowitz (Legacy Series Press)


20. BUSINESS FABLE

Gold: Harper’s Rules: A Recruiter’s Guide to Finding a Dream Job and the Right Relationship, by Danny Cahill (Greenleaf Book Group Press)

Silver: The Ball, by Todd Whitaker (Triple Nickel Press)

Bronze: Invaluable: The Secret to Becoming Irreplaceable, by Dave Crenshaw (Jossey-Bass)


21. WOMEN IN BUSINESS

Gold: Wander Woman: How High-Achieving Women Find Contentment and Direction, by Marcia Reynolds (Berrett-Koehler Publishers)

Silver: Briefcase Essentials: Discover Your 12 Natural Talents for Achieving Success in a Male-Dominated Workplace, by Susan T. Spencer (Greenleaf Book Group Press)

Bronze: See Jane Collaborate: Your Essential Guide to Joyful and Prosperous Business Partnerships, by Azriela Jaffe & Michele DeKinder-Smith (Jane Out of the Box Media)